Google and updates. Most are familiar with them, those ‘irritating’ but challenging algorithm updates. For some, this means a lot of frustration and sweaty hands, for others rolling up our sleeves and taking a close look at everything again. This way you prevent a significant drop in your ranking. Come on Google, we can handle you! A lot has happen in the past year regarding updates from Google. In addition to these updates, the general Google quality guidelines for quality raters have also been tinkerer with. Many website administrators were ‘burdene’ by it and it was talk about quite a lot on the internet.
Link Between Google’s Updates
Time to scratch your head about what actually happene. Update of the quality guidelines To understand Google’s updates, focus, ratings, and guidelines, it’s good to get back to basics: Google’s quality guidelines. Google has general guidelines for webmasters. As long as you follow these guidelines, you reduce the chance of a penalty. These guidelines Afghanistan Email Lists span over 150 pages. A document that you don’t just read through in an evening, but is necessary to know about. From the document, you can extract important things that Google disapproves, such as Cloaking – creating another version of a page that is not visible to users Hidden texts or links – put keywords in the text that are not readable to the user.
Including a Reference to Google’s Guidelines
Doorway pages – create multiple versions of a page base on variations on a particular keyword. This is also seen as deception. If you engage in such practices, your website could be penalize with a lower ranking in search results. If you completely screw it up, the site will be completely remove (penalize) by Google. Something we all want to avoid. These guidelines are always being supplemente and update, a benchmark to always keep an eye on. Quality raters These general guidelines for webmasters have also been drawn up for the aforementioned quality raters. These are people who work worldwide on (paid) reviewing websites for Google.