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How to do a digital campaign to sell condoms in times of networks

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How to do a digital campaign to sell condoms in times of networks

Buenos Aires, Argentina.- Advertising in times of social networks is neither easier nor more difficult than before, it is different. You just have to know how to adapt to the new codes. This is a great example. Since social media became an almost indivisible part of interpersonal Vietnam Phone Number List communication, many things have changed. Phone calls were largely replaced by text messages, which later morphed into voice messages and, in the future, something else. The same happened with over-the-air TV, pay and, now, Netflix and company. In this context of permanent change, the brand-consumer connection also changed and the ways of contacting customers (old or potential) varied.

This example from the Tulipán condom brand and the BBDO Argentina agency is very interesting because it shows how they adapted. How they kept doing the same as before, but in a different way. The message, the connection with the customer, the concept is the same, but the channel was modified, the vehicle to reach the target audience. See The Community Manager, That Damn Marketing Genius

In this BBDO video you can see in detail how they developed the campaign on the networks. “Tulipán is a brand used Phone Number List to graphics and talking about what people are talking about,” they explained from the agency. “But the graphics are no longer on the street, they are on the networks,” they added. Now they speak of “real time”.

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