Many changes are coming for the B2B marketer of 2022. There is more focus Swaziland Email List on data, recruiting people is becoming more. Difficult and we are using more and more tools that are (finally) integrated. In 2022, the marketing budget of B2B marketers will be around 10% of turnover. That is a considerable amount and all the more Swaziland Email List reason to list the 5 trends for the new year. It is no longer news that marketing in B2B is increasingly similar Swaziland Email List to B2C, but the focus areas of the average B2B marketer are certainly different.
The advertising and marketing equipment are higher integrated
In the B2C market there is a lot of focus on e-commerce and Swaziland Email List branding. In the B2B market, the focus is on a number of other areas. What is striking is that lead and demand generation is number 1 when it comes to focus area, but that at the same time more than 63% of marketers indicate that Swaziland Email List their marketing department does Swaziland Email List not have sufficient in-house skills in this area. Percentage of marketing departments that lack lead generation skills. Bron: B2B Benchmark 2021 – Marketing Guys.
The skillset of B2B marketers: increasingly ‘data-driven’
1. Recruitment marketing will take on a more prominent Swaziland Email List. Role Last week it was announced that unemployment in. The Netherlands has reached its lowest level ever. In America there is already talk of the ‘ Great resignation’ , in other words: more and more employees are resigning voluntarily. During the start of the Swaziland Email List corona period. Everyone was happy to remain employed, but that is. Completely reversed in 2021: Source: Wikipedia . The unemployment rate in the Swaziland Email List Netherlands is currently around 3%, and within B2B people can easily find another job at the moment.