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The Nike inspired by Back to The Future; a tweet to know the release date

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The Nike inspired by Back to The Future; a tweet to know the release date

Last year, the millions of Back to the Future fans experienced a few weeks of euphoria with the re-release of the trilogy on the occasion of its 30th anniversary, which was accompanied by a large amount of marketing and publicity to which brands that appear in the tape like Uruguay Phone Number List Nike, Pepsi and Toyota. The sports brand was one of those that did not make the most of the brief season of nostalgia for the trilogy directed by Robert Zemeckis, however, because all the fans expected it to bring out the Air MAG used by Marty McFly in Back. to the Future 2 and, although this launched a limited edition of this model, it was only for a lucky few as it was through an auction.

This was a thermometer that helped Nike to decide to create a new model based on the Air MAG, thus it came to the HyperAdapt 1.0 , whose main characteristic is a self-adjusting system , which it already taught a few months ago through one of its main ambassadors. ; Cristiano Ronaldo . According to various reports, the tennis shoes would arrive on the market in the autumn, today, through a skillful digital marketing action, it is known that they will come out on November 28. This is because Heidi Burgett , Nike’s director of Public Relations, tweeted an image of the shoes, with a message of the date they will be available in stores in the United States. A simple tweet served to get the attention of media and fans of the brand.

This new model of the American brand is a clear example that sports firms are currently betting on highlighting technology as an added value in their clothing and footwear lines, not only in their design but also in their functionalities in their manufacture. Only in tennis there Phone Number List are already several models. Adidas created the Parley for the Oceans, tennis made with plastic material collected in the oceans (a social and ecological marketing action), while Lenovo has the YAOFAT F2, one of the first footwear models to incorporate the Internet of Things , and New Balance did the same with its model that stands out for having a 3D printed sole.

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