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Mexico commemorates the 1985 earthquake with digital marketing

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Mexico commemorates the 1985 earthquake with digital marketing

This Monday, September 19, marks the 31st anniversary of the earthquake that occurred in Mexico City with an intensity of 8.1 and 7.1 on the Richter scale. As a way of remembering the victims and victims of this incident, various governments and organizations hold public Buy Uruguay Mobile Phone Number Database events in which the work of the population is recognized in situations of this type and the support that is achieved with rescue and medical care agencies that attend these events. This has been extended through social networks, where various organizations and governments applied social media marketing strategies to remember the incident.

sismo1985 is a hashtag that has more than 255 thousand impressions on Twitter and a reach of more than 202 thousand accounts within this social network. Through official accounts such as @UNAM_MX, with more than one million 700 thousand followers, a digital video was published with the use of the hashtags # Terremoto1985 and # Sismo1985. Through personal accounts such as that of the head of government of Mexico City, Miguel Ángel Mancera , he published images in which he communicated the commemoration of the 31st anniversary of the earthquake in Mexico City.

Organizations such as Mexico, stories that inspire , had already produced a digital video in 2015, in which the testimony of Pola Díaz , a rescue worker who participated during the 1985 Phone Number List  earthquake, is offered . In digital marketing, this type of event helps the implementation of content through social networks as a seasonal strategy, which allows organizations and personal brands to be part of the conversation in a digitized market, where only in Mexico there were 64.5 million users in the second quarter of 2015, according to The CIU.

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