The Mexican dairy brand Lala presented its Snapchat filter on Thursday. The company is the first to bet in Mexico to advertise on this platform and others could join. Snapchat is one of the fastest growing communication tools, especially among the very young. In the United States, dozens of brands and media have adopted the platform for their branded content Venezuela Phone Number List strategies and it seems that the time has finally come for advertisers in Mexico. This Thursday Lala has a filter on Snapchat which is allusive to the National Holidays and the Mexican night of September 15. Also, on Friday, Independence Day, the milk and dairy brand will have another filter.
Alejandro Alemán Castilla, Lala’s digital marketing manager , commented to Merca2.0 that “this action on Snapchat is not isolated, it is part of a strategy to generate digital content that, in addition to engagement, increases the purchase intention of our brands” . The executive added that “we have this filter from Cocina Lala, tomorrow September 16 we will have another filter for another of our categories. Soon there will be Phone Number List more experiences to maintain digital contact with our consumers. ” Grupo Lala is a company that has its origins in the 1950s in Torrreón, Coahuila. The name refers to the region of La Laguna.