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Instagram surpasses half a million advertisers: Jim Squires, director of Market Operations

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Instagram surpasses half a million advertisers: Jim Squires, director of Market Operations

The photo and short video sharing app Instagram, owned by Facebook, announced today that it has more than 500,000 advertisers and 1.5 million business account profiles. We spoke with Jim Squires, one of the executives of the company. In the second half of 2016, Facebook reported advertising revenue of $ 6.239 billion, of which 84 percent was on mobile Ukraine Phone Number List devices. The company knows the importance of this segment and is expanding its advertising platform on Instagram. Today Instagram , the photo and video app for which Facebook paid a billion dollars in 2012, announces that it has reached half a million advertisers on its advertising platform and has more than one and a half million business profiles.

The 5 countries with the most adoption among advertisers are, in order of importance, the United States, Brazil, the United Kingdom, Australia and Canada. Jim Squires, Director of Market Operations for Instagram , commented to Merca2.0 that “in one year we have seen tremendous growth, the user community has grown to more than 500 million accounts of which 300 million enter daily. The community of advertisers has also grown, today Phone Number List we have 500 thousand, more than double than six months ago ”. The executive added that “people have moved to mobile, it is now an important place to be if you are an advertiser. We will continue to refine the advertising formats, the call to action, so that it is clearer for the consumer. Some time ago we introduced video in horizontal format, we will improve the shopping experiences, make it as easy as possible ”. According to Statista, Instagram has a 21 percent penetration among mobile users. Some brands that have more than 25 million followers on the platform are National Geographic, Nike, Victoria’s Secret, FC Barcelona and Real Madrid.

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