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5 tips for an effective social media marketing strategy

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5 tips for an effective social media marketing strategy

Social media marketing strategies are increasingly determined to get companies to communicate their brands and services with the digital consumer. The digital consumer can be counted in Mexico through various figures such as the 64.5 million users of social networks that exist in Uganda Phone Numbers the country, according to The CIU (with data for the second quarter of this year). Faced with this market, it is estimated that worldwide there will be 2.34 billion users of social networks at the end of 2016, according to an estimate by eMarketer, and the figure grows to 2.95 billion in 2020.

In the face of this consumer, it is important to find ways to achieve an effective marketing strategy in social networks, where communication between brands and the consumer is key, since these platforms are based on interaction. From this objective it is important to observe five tips that we can implement an effective strategy through social networks. The first is in the key knowledge of social networks, which begins with the answer to two key questions: When and how to do social media? How to use and for what purpose the different social networks? As the platforms are classified and defined, as well as their operation is known, it will be possible to begin to design a strategy.

As a second piece of advice we have the bet on content marketing, where not only is the creation of a content strategy for social networks essential, but also content management must be taken care of through elements such as visual content, native content and the correct application of tools that help us strengthen and measure its application. A third tip is to apply the strategy in social media focused on the success of its implementation, through Phone Number List understanding the role of social networks in the media plan, without losing sight of geolocation strategies and to what extent the role of the influencer in social media and big data, increasingly determined as the new player of social media. Paying attention to the measurement of social networks leads us to keep the pulse on the success of a campaign implemented through these platforms, where we cannot ignore the use of free tools as well as those that have cost, without neglecting ROI in social networks.

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